Overview / Background
For the past 12 years, I served as a Digital Creative Director at NBCUniversal in NYC. I am a conceptually driven creative leader with a proven track record of unifying stakeholder goals through collaborative, people-first direction. I enjoy rallying diverse teams toward a singular vision while maintaining the efficiency required to successfully produce a project on-time and on budget. Having steered high-impact initiatives for major brands like NBCUniversal, Pepsi, and the U.S. Air Force, I bridge the gap between executive strategy and meaningful, results-oriented design.
To be a great leader is to understand that impact and effectiveness is more than just "oversight and critiquing". It requires ACTIVE participation. I bring a "multi-skill fluency" to every project, blending senior-level creative direction with over 14 years of hands-on technical expertise in design, as well as in HTML/CSS coding. I can lead by showing, not just by "discussing theory". I am equally comfortable presenting to stakeholders, coding, art directing and or designing. Additionally, I understand the language and context needed to partner with developers and executives alike. This ability to contribute in real-time ensures that production remains agile and that every design solution is as technically sound as it is visually compelling.
PHONE347 351 7956
Past Partnerships
NBCUniversal
| Digital Creative Director
Ruder Finn
| Art Director
Y&R Interactive
| Art Director
DraftFCB
| Art Director
Arnell
| Art Director
Strategic Leadership
Creative Direction
Concept-to-launch oversight for global brands.
Stakeholder Alignment
Bridging the gap between business goals and creative output.
Team Mentorship
Leading by doing; fostering a culture of active production. Managing diverse, cross-functional creative teams.
Technical Execution
AI Implementation
Proper usage of AI tools to rapidly increase speed in prototyping for approval and to use it for generating front-end code.
Front-End Development for Prototyping
14+ years of coding in HTML/CSS. Moving from low-fidelity sketches to functional code for presentation and approval of concepts.
UI/UX Design
User-centered interfaces rooted in brand identity.
Hans-on Art Direction and Design
Proven experience strategizing and designing identities/campaigns that span from traditional advertising, to CPG, to entertainment.
Education
Rochester Institute of Technology
Bachelor of Fine Arts (BFA) in Graphic Design
