Description
To enhance the digital representation of NBCUniversal's prominent brands and talent, a comprehensive overhaul of NBCUniversal.com was initiated. This project was executed in collaboration with the hiring of Code and Theory, a highly regarded agency in SoHo. I creatively directed the internal team, as well as overseeing the day to day development at Code and Theory. This required close and frequent meetings with executive stakeholders to ensure everything was on-brand and on-time.

Concept
The main objective was to energize NBCUniversal's presence in the digital landscape highlighting the incredible entertainment properties.

Execution
Constant weekly meetings, in addition to simultaneously directing and working along side Code and Theory, I played a substantial role of not only steering the design implementation, but managing all stakeholders expectations. We ended up with a highly successful digital web product surpassing our original goals, while maintaining a tight budget.