Description
To promote the summer and winter olympics, a digital ad campaign, as well as digital email marketing, was required. Original key art direction provided by Joelle Lau and David Villouta.

Concept
The challenge was to adapt and support the energy of the olympics to a wide variety of formats for TV and web applications.

Execution
A tremendous amount of HTML/CSS troubleshooting and design was needed to ensure the proper display and effectiveness, through the many email clients and operating systems. Additionally, adapting to subscription specifications such as Netflix and others by not losing brand personality was meticulously iterated for stakeholders and platforms.