Description
This is the conceptualization/proof-of-concept, prototype development, and preliminary brand identity for an SVOD comedy app by NBC called Headchunks. This new product idea was the brilliant brainchild of Evan Shapiro an executive at NBC entertainment. This served as a strategic precursor to Peacock.

Concept
All things funny, absurd, sloppy, appealing to our need for relief from the opposite.

Execution
I creatively directed a team (while simultaneously working hands-on along side them - the work shown illustrates my contribution) to develop numerous dynamic brand identities as well as a comprehensive exploration of the application's user interface. The idea was adopted due to this work shown. Eventually, the name was consequently re-strategized by an executive team and changed to SeeSo.